Optimizing your website: “Best practices” are only the tip of the iceberg

conversion rate optimization

Website Optimization: A brief intro My job as a freelance marketer is to help businesses create seamless, frictionless and pleasant online experiences for their potential customers. In other words — in marketing slang, that is — to build and optimize customer journeys. Sounds pretty vague, I know. Creating an effective customer journey can include many things. From how […]